Budgeting for millenials
The project is a user and market research exercise of creating a budgeting app for millenials. The brief focused on the design of the mobile and tablet, following a mobile first approach.
Design seeks to speak for the ones that are on the go, make spontaneous decisions, and have a strong social chararacter – that are the most common consumer characteristics of millenials' personas according to marketing research.
My design emphasizes in have mild user flows across channels, covering main functionalities of dominant products on the market plus providing strong notifications for over-spending and building communities around (alternative) consumption trends.
I worked with Balsamiq for wireframing, UXpin and Affinity designer for high - fidelity mockups and Figma for prototyping.